Trustworthiness is more about enabling readers to trust the website, the content and the writer. If the writer and/or website have good reputations and have backlinks from relevant high-quality websites, they have authority. Do you have the right knowledge, skills, or experience to write this content?Īuthoritativeness is about the writers and the website’s reputations. Authoritativeness and Trustworthiness refer to the content creator, the content itself, and the site in which the content is.Įxpertise is simple. While Expertise refers to the content creator’s expertise. Google mentions that one of the characteristics of a high-quality page is high E-A-T. There are many articles created to help me and part of the raters’ job is to rate their page quality. If I typed SaaS SEO I’m probably looking to learn about SEO for SaaS companies. Google’s search engine’s purpose is to serve people with high-quality content that answer the purpose of their search.
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